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Very.co.uk adds 50 new beauty brands to its portfolio

Very.co.uk has added 50 new beauty and fragrance brands to its portfolio as part of plans to expand its premium beauty offering for its three million… View Article

HEALTH & BEAUTY

Very.co.uk adds 50 new beauty brands to its portfolio

Very.co.uk has added 50 new beauty and fragrance brands to its portfolio as part of plans to expand its premium beauty offering for its three million active customers.

The beauty launches include brands such as Elemis, Ren Clean Skincare, Cowshed, Nip+Fab, This Works, Emma Hardie and Iconic London, while the fragrance launches include Montblanc and Coach. The 50 brands will have a total of 1,320 new product lines available.

Very.co.uk has grown its beauty and fragrance retail sales by 78% over the last four years.

Jeremy Stevens, category director for developing categories at The Very Group, said: “Our unique proposition of great brands and flexible ways to pay helps customers to trade up online. This creates a real growth opportunity for the beauty market online by opening up a whole new customer base for our brand partners.

“We’re seeing a fantastic response to the beauty and fragrance brands that have already launched on Very.co.uk but we know our customers and broader target market want even better access to premium beauty brands.”

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