Protein Works rolls out On Tap subscription service in UK ahead of European launch

Protein Works has entered the subscription market with the launch of On Tap in the UK.

The retailer said the move forms part of its strategy to make its products more accessible to busy consumers.

The service will enable subscribers to set up regular deliveries for their favourite Protein Works products, with all orders benefiting from exclusive subscriber pricing and the flexibility to amend, skip or cancel deliveries at any time.

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Protein Works is also planning to launch On Tap in Germany, France and Ireland in September as part of its ongoing European expansion.

Laura Keir, chief executive at Protein Works, said: “Staying consistent is one of the biggest challenges when it comes to building long-term, healthier habits. Our customers already have products they come back to month after month, so On Tap is about making this habit-building easier and more valuable for them.

“For Protein Works, it’s also a natural next step as the business grows. We’re moving beyond simply selling great products and continuing to build longer-term relationships with our customers, understanding what they need and giving them the flexibility to keep coming back.”

Recently acquired by dairy company Lactalis, Protein Works generated revenue of £55.1 million in the year to 31 August 2025.