P.Louise to open first flagship store

Make-up brand P.Louise has chosen Manchester’s Trafford Palazzo for the opening of its first-ever permanent flagship store.

Designed by founder Paige Louise Williams and shaped by the P,Louise community, the 19,000 square foot immersive “beauty playground” will be known as P.Louise City.

The store will include a bar for the brand’s Bad B*tch Juice as well as a P.Louise Pharmacy, P.Louise Supermarket, dedicated makeup education zones and even a dancefloor. Shoppers will be able to discover and experience products from the brand’s full range, including colour cosmetics, skincare, bodycare and haircare items.

Williams said: “We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way. “This isn’t just shelves and tills, this is a full-blown P.Louise City built by and for our community. It is about creating memorable moments from the second you step through the doors.”

Due to open in September, the new Trafford Palazzo location will serve as an extension to P.Louise’s open headquarters and training academy in Stockport.

Leandra Dwyer, asset manager at Peel Retail & Leisure, said: “The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team.

“The bold and immersive retail concept set to launch at P. Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at Trafford City, the UK’s foremost retail and leisure destination.”