LloydsPharmacy employees star in new marketing campaign
Employees from LloydsPharmacy have been selected to feature in a new national marketing campaign aimed at promoting the pharmacy’s own brand range.
The faces of the ‘Made for you’ campaign will feature on posters and point of sale materials throughout 2017 in around 1800 LloydsPharmacy stores.
LloydsPharmacy marketing manager Robert Fox explained: “We want to offer customers a quality alternative to branded products and whether it’s a basic pack of paracetamol or a blood pressure monitor, our range of over 250 items supports customers with their everyday health needs. The quality of our products underpins everything we do and our motto is ‘we would never sell a product that we wouldn’t use ourselves’. So, what better way to demonstrate this than by using some of our colleagues that use our own brand?”
Employees featured in the final marketing materials include staff from across the Celesio UK family of brands including Foram Shah a pharmacist from LloydsPharmacy in Walsall and Laura Bennett, a pharmacy supervisor from LloydsPharmacy in Bridgend.
Those chosen to take part in the campaign were selected following a casting call for a photo shoot which took place at the end of November
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