Kiko Milano appoints first creative director of make-up artistry
Italian cosmetics brand Kiko Milano has appointed Marcelo Gutierrez as its first global make-up artistry creative director.
Gutierrez is known for his work with high profile clients such as Madonna, Charli XCX and Lily Rose-Depp and for campaigns with the likes of Louis Vuitton, Chanel, MAC, H&M and Calvin Klein.
Subscribe to TRBAt Kiko Milano, he will bring his creative vision to the brand’s product development, creative campaigns, and global artistry direction. He will also be involved with guiding celebrity collaborations and educational programming, as well as masterclasses and social content to inspire customers and in-store teams.
The move follows the appointment of Drew Elliott as Kiko Milano’s chief brand officer last year.
Elliott said: “We are proud to welcome Marcelo to Kiko Milano at such a transformative moment for the brand.
“His unique creative vision, combined with a modern understanding of beauty culture, will play a fundamental role in sharpening our make-up identity worldwide.”
Gutierrez said: “I’m incredibly excited to join Kiko Milano as global make-up artistry creative director.
“The brand’s dedication to making forward-thinking beauty accessible to everyone, without compromising on quality, deeply resonates with me and my experience in the industry.
“I’m looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide.”
