e.l.f. scores with Accrington Stanley Women Football Club
The e.l.f. cosmetics brand has announced a partnership with Accrington Stanley Women Football Club to support the club on its first international tour.
The partnership also includes England International Lioness Izzy Christiansen hosting training sessions for the club and e.l.f supporting the provision of kit and the new team mascot, Sticky.
In recent weeks, e.l.f. supported the club as players aged 15 to 18 journeyed to the US to play in the Dallas Texans International Girls Cup.
Christine Cassidy, vice president and general manager, international, e.l.f. Beauty, said: “At e.l.f., our mission is to disrupt norms, shape culture and connect communities, and there is no sport that connects communities in the U.K. more than football.
“We are here to empower women, so when we discovered that ASWFC’s club mantra is ego conventum ad rebellionem concitare (“I am meeting to raise a rebellion” in Latin), we knew we had found a club that had the same fire in its belly as we do.”
The company has recently supported the Professional Women’s Hockey League in the US and is the primary supporter of race-car driver Katherine Legge in the Indianapolis 500.
