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Virgin Holidays and Lovisa join line-up at St David’s

Virgin Holidays and Lovisa have become the latest brands to join the line-up at St David’s shopping centre in Cardiff. Worldwide holiday company Virgin Holidays has… View Article

GENERAL MERCHANDISE

Virgin Holidays and Lovisa join line-up at St David’s

Virgin Holidays and Lovisa have become the latest brands to join the line-up at St David’s shopping centre in Cardiff.

Worldwide holiday company Virgin Holidays has launched its first standalone Welsh store on the centre’s Cathedral Walk. The new 1,660 square foot flagship offers travel and holiday options to a range of global destinations including the Caribbean and the USA.

Designed by Your Studio and delivered by Resolution Interiors, the interior resembles a luxurious airport lounge and includes a complimentary bar, a children’s area and a selection of Virgin’s Upper Class and Premium Economy seats for customers to try. The store also features a virtual reality rollercoaster that transports customers from Cardiff to Las Vegas and back, via space.

Meanwhile, fashion accessories brand Lovisa has also opened its first Welsh store on Cathedral Walk. The 620 square foot shop is adjacent to The Perfume Shop.

Peter Barker, UK property director at Lovisa, said: “The opening of our new St David’s location is an exciting milestone for Lovisa. We look forward to our continued partnership with the joint owners of St David’s to deliver the ultimate fashion accessories destination in Cardiff, and share our wide range of beautiful designs, materials and expert finishing techniques with shoppers at St David’s.”

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, Colin Flinn, regional managing director for the West, added: “The Cathedral Walk line-up at St David’s continues to thrive, with numerous exciting new brands taking space. We’re confident Lovisa and Virgin Holidays will follow in the footsteps of the successful MG boutique which opened earlier this year, and further add to the engaging retail offer.”

In further news from St David’s, Kurt Geiger is relocating within the centre this month to a 2,140 square foot store on the Grand Arcade. In addition, Superdry has reopened its store this autumn following a refurbishment.

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