The Works launches exclusive Pudsey Collection to support BBC Children in Need
The Works has launched an exclusive BBC Children in Need product range, where a minimum of 20% of every purchase will be donated directly to the charity.
Developed specifically for The Works, the new collection has been launched in 400 stores and includes items such as the Pudsey Teddy Bear, Pudsey Shopper Bag, Pudsey Canvas Paint Set, and Paint Your Own Pudsey Kit.
Subscribe to TRBGavin Peck, chief executive of The Works, said: “BBC Children in Need is a charity that means a great deal to people across the UK.
“Many of us have fond memories of watching the appeal, seeing Pudsey at school fundraisers and finding ways to get involved in support of such an important cause.
“Children and families are at the heart of our business, which makes this partnership such a natural fit. We’re proud to offer customers another way to support BBC Children in Need, with every purchase helping the charity continue its incredible work for children and young people across the country.”
In addition to the September range, The Works will be bringing back Pudsey and the Thread of Hope, the BBC Children in Need book written by Tom Fletcher, to select stores from the end of October.
Liz Woodham, chief campaigns and engagement officer at BBC Children in Need, said: “Pudsey has been bringing people together to support BBC Children in Need for generations, and we’re thrilled to see him at the heart of this fantastic new collection with The Works.
“We’d like to thank The Works and its customers for helping us continue to change young lives and make sure no child has to face life’s challenges alone.”
