Tesco’s Dunnhumby ends exclusive joint venture with Kroger

Dunnhumby, the Tesco owned customer data business, has opened the way to work with new clients in the US following a restructuring of its relationship with joint venture partner Kroger.

The move has also paved the way for a possible sale of the business by Tesco.

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The two companies have agreed to replace the exclusive joint venture with more flexible long-term license and service agreements.

In a statement, Tesco said North America represents a significant opportunity for Dunnhumby to market its customer science and data-driven insight and media products to retailers, consumer brands and media partners.

The move means that Dunnhumby will be free to work with new retail and FMCG clients and to develop its existing platform of client relationships in the US and globally.

Simon Hay, chief executive of Dunnhumby, said: “We are excited to bring our insights and capabilities to more of the North American market. The wider US market is a fantastic opportunity for Dunnhumby to help more retailers and brands undertake a similar journey using data-driven insights and media to delight their customers and earn their loyalty.”