Søstrene Grene set to open its first London store this May
Danish homewares store, Søstrene Grene, has announced it will be opening its first London store on Friday 12th May at Southside shopping centre in Wandsworth.
Joining a whole host of major retailers, the store will join the brand’s eleven existing locations across England, Wales, Scotland and Northern Ireland, with the eleventh store at Cheltenham also opening very soon.
The brand’s signature labyrinth store layout and Nordic inspired aesthetics will be making its way to Wandsworth as part of the business’ exciting expansion into London.
Søstrene Grene aspires to enrich everyday life with aesthetic designs, creativity, joy and ‘hygge’ – a special state of contentment, warmth and belonging. Customers can expect minimalistic, Scandinavian designs in a wide range of homewares, furniture, kitchen products, spring/summer decorations, gifting, wrapping paper, cards, hobby crafts, toys, accessories and “mini home” products for children.
Mikkel Grene, CEO and co-owner of Søstrene Grene, comments: “We are looking forward to opening our Wandsworth store during a very exciting time for Søstrene Grene. It’s an incredible achievement for us to be expanding our market into London and we hope to introduce our traditional Danish “hygge” to more and more shoppers throughout the UK.”
UK Joint Venture partners, Norma Jacob and Richard Power, are also looking forward to opening the South London store this May. The couple already run Søstrene Grene stores across Northern Ireland, Southern England and Scotland.
Norma Jacob, comments: “We always strive to offer our customers beautiful experiences when they visit a Søstrene Grene store and our Wandsworth site will be no different. This is our very first London site and we can’t wait to see customers immerse themselves in the wonderful world of Søstrene Grene.”
Richard Power adds: “Southside is an excellent location for our first London store opening and we are very excited to be joining the great selection of major retailers already on site. With more openings in the pipeline for 2023, our London expansion is just the start of a very exciting year for our brand.”
The Grand Opening will see an exciting giveaway for the stores first 100 customers, who will receive a voucher for a free large, tufted rug worth £60 and a canvas goodie bag, filled with a selection of Søstrene Grene products. The voucher for the rug will be redeemable the following week. There will also be refreshments available and live classical music from a string quartet.
Southside Wandsworth will be the twelfth Søstrene Grene store to open in the UK and the very first opening in London.
Søstrene Grene has 265+ stores in 16 countries, and more continue to open.