Scotmid cuts prices as part of fresh food investment

Scotmid Co-operative has embarked on a fresh fruit and vegetable price-cutting programme as part of its fresh food investment.

The ‘Fresh Three’ initiative will be an ongoing revolving promotion which offers half-price promotions on three products every three weeks, starting with carrots, down from 69p to 39p, lettuce, down from 90p to 39p and cucumber, down 45p to 39p.  

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More than 100 fresh produce lines will see permanent discounts being offered, such as five Fair Trade bananas, reduced from £1 to 85p, red grapes, cut from £2 to £1.69 and tomatoes from £1 to 75p.  

Colin McLean, Scotmid’s chief operating officer, said: “This is part of our pricing commitment we started a while ago that will continue to bring down the price of fresh food in convenience stores.  

“As we know, customers’ shopping habits are changing so they now shop little and often,  therefore this initiative is to further encourage that and get them confident that they can top up on fresh food as well as other daily essentials.”