Retail Trust appoints Tracey Clements and Matt Birch to trustee board
Retail Trust has appointed Tracey Clements and Matt Birch as new trustees of the retail charity.
Clements is currently chief retail, logistics and supply chain officer at Sainsbury’s and has previously worked with BP, Boots, One Stop Stores and Tesco.
Subscribe to TRBMeanwhile, Birch is Amazon’s director for EU Fresh and earlier in his career held senior leadership roles at Sainsbury’s and Central Co-op.
The new trustees will join other retail leaders on the charity’s trustee board which includes Landsec’s managing director for retail Bruce Findlay, New Look’s former executive chairman Alistair George, Matalan’s former chief customer and omnichannel officer Ali Jones, and Holland & Barrett’s chief executive Anthony Houghton.
Clements said: “I’m delighted to be joining the board of the Retail Trust as a trustee. It’s a charity with a long and proud history but what really excites me is its clear focus on the future of the retail frontline workforce, supporting people not just through today’s challenges but in building resilience, wellbeing and opportunity for the years ahead.”
Birch said: “Supporting the people who power our industry is something I care deeply about. I’m honoured to be joining the Retail Trust‘s board of trustees, helping contribute to their important work championing the wellbeing of retail colleagues across the UK.”
Retail Trust works with more than 200 retailers to protect their staff’s wellbeing. Last year, the charity embarked on a partnership with Mountain Warehouse to bring new wellbeing support to another 4,500 retail workers and relaunched its Let’s Respect Retail campaign to confront the scale of abuse facing staff.
In January, Poundland and the Retail Trust announced a new partnership to support Poundland’s 12,000 employees.
Chris Brook-Carter, chief executive of the Retail Trust, said: “Our charity provided vital support to tens of thousands of retail workers across the country last year and we’re extremely grateful to be welcoming Tracey and Matt to the Retail Trust as we carry on with work to help even more people in 2026.
“Tracey and Matt have fantastic track records in developing and leading teams across the retail sector and will play an important role in ensuring the Retail Trust continues to evolve at pace and meet the needs of the entire retail workforce, alongside our other trustees.”



