QVC opens social commerce studios at London HQ
QVC UK has launched new in-house social commerce studios at its Chiswick Park headquarters in London.
The move follows a period of digital expansion for the retailer including its launch on TikTok Shop in March 2025. Since then, the business has delivered more than 185 Lives, 7 Mega Lives and attracted over 30,000 new shoppers.
Subscribe to TRBQVC said the new space will be central to its social commerce strategy, offering an agile environment built specifically for the creator economy.
Audiences will be able to watch live via the QVC UK TikTok Shop from 8 June to see the new studios in action. The studios’ glass frontages will also enable passers-by to watch creators stream live.
Koreen Fader, chief executive at QVC UK, said: “We’re excited to be launching our new social commerce studios, which will play an important part of reaching new audiences and driving awareness of our brand.
“Following a hugely successful TikTok Shop pilot in 2025, social commerce is a key part of our ongoing growth. We are combining our deep heritage in trust based storytelling and live shopping with a highly dynamic digital environment, ensuring QVC remains at the forefront of retail innovation.”
Robyn Cooke, director of social commerce at QVC UK, said: “Our social commerce offer blends QVC’s 30-year legacy of trusted, live storytelling with the raw, authentic energy of the creator economy. It’s an incredibly exciting step, forming part of our mission to meet customers wherever they are.”
