THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Outfittery closes $22 million funding round

Curated shopping service Outfittery has raised $22 million in new funding as it looks to expand within the European curated shopping market and improve the customer… View Article

GENERAL MERCHANDISE NEWS

Outfittery closes $22 million funding round

Curated shopping service Outfittery has raised $22 million in new funding as it looks to expand within the European curated shopping market and improve the customer experience.

The backing has come from London and New York-based VC firm Octopus Ventures, which is leading the round, as well as the Italian based U-Start Club. Existing investors Northzone Capital, Highland Europe, Holtzbrinck Ventures and Mangrove Capital Partners have also joined the round.

Germany based Outfittery uses a combination of personal advice through stylists and technology to offer an individual service to every client. The new funds will mainly be invested in developing its products and further growth.

Rebecca Hunt of Octopus Ventures said: “The business fits well with our goal of investing in the fastest growing companies from across Europe from the very earliest stages of company formation through to the later stages of growth and expansion.”

Stefano Guidotti, chief executive of U-Start, added: “The future of fashion retail lies in a highly qualitative, individualised and relevant offering for the client. We are convinced that Outfittery has found the right way to bring exactly this service and quality back into retail, particularly e-commerce, and that through this they have found the right way to give men access to fashion in a sleek, frictionless way.”

Outfittery was founded by Anna Alex and managing director Julia Boesch in 2012 and now has 400,000 clients in eight countries.

Boesch said: “This latest financing round affirms that we’re on the right track and we’re very proud to have both Octopus Ventures and U-Start Club involved. With their support, we can now expand our market leadership position in curated shopping and further improve the service experience for our clients.”

 

Subscribe For Retail News