M&S runs week-long live shopping event
Marks & Spencer is aiming to make the festive season “stress-free” for customers through the launch of a live shopping event.
Running for five days this week, the event has seen the retailer team up with influencers such Shanie Ryan, Katherine Ormerod and Vernon Kay to deliver expert tips, trend-led ideas, and insider inspiration across fashion, beauty, gifting, and hosting.
Aiming to give customers a “front-row seat” to the best of Christmas at M&S, the experience encourages shoppers to browse edits and shop for their full gifting list in an event that combines seamless social-first streaming with handpicked offers.
Sharry Cramond, M&S marketing director, explained: “M&S fans are obsessed, and our social channels are buzzing as customers turn to our experts and ambassadors for this season’s must-have buys.
“Broadcast live from our in-house studios, out Live Shopping Style Stream is packed with festive inspiration, gifting ideas and expert styling tips – the ultimate Christmas fix. Expect exclusive gift card giveaways and discover every holiday essential, just a click away.”
