M&S expands range for family shoppers with bigger packs and new lines
M&S has increased its Bigger Pack, Better Value range of family favourites and household essentials by a third, with over 100 lines now available in bigger formats.
The retailer said the move will help it to become a “true shopping list retailer”.
New lines added with lower prices include items such as 12 Free Range British Eggs at £3.20, a four pack of Eat Now Eat Later Hass Avocados at £3.50 and larger size Double Cream (600ml) at £2.65.
M&S has also launched 40 new and upgraded lines including the brand’s first own label medicines. These include family medicine cabinet items such as paracetamol, ibuprofen, allergy tablets and children’s liquid paracetamol.
Subscribe to TRBIn addition, M&S has introduced eight new baby food lines, including baby milk, after launching family sized pasta sauces and toiletries such as shampoo and conditioner earlier this year.
Key homecare lines have also been upgraded, with new 5-in-1 washing pods (30 washes) launched this week.
M&S said its focus on deepening the breadth of the range has been supporting the retailer in broadening its appeal, with growth seen across all life stages in the last 12 weeks and particularly strong volume growth with families.
Alex Freudmann, managing director at M&S Food, said: “When we talk about being a shopping list retailer, it means that customers can trust us to have what they need when they come shopping, in the right size and at the right price.
“We’ve been working hard to close our range gaps and make sure the price and quality of our key family lines delivers against customers’ expectations. All this has been increasing our credibility with families and we’re seeing strong growth with these shoppers.
“As we always say at M&S, there’s still lots of opportunity to go further and really cement M&S as the destination for families to get everything they need, at the quality you can only get from M&S.”
