THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Joules launches eyewear collection with Vision Express

Joules, the lifestyle clothing brand, has teamed up with optical retailer Vision Express to launch an eyewear collection for women and girls. Designed in collaboration with… View Article

GENERAL MERCHANDISE

Joules launches eyewear collection with Vision Express

Joules, the lifestyle clothing brand, has teamed up with optical retailer Vision Express to launch an eyewear collection for women and girls.

Designed in collaboration with eyewear specialist Mondottica, the range comprises 32 hand-crafted spectacles featuring details such as the Joules hare icon on tips and nosepads, and the brand’s signature floral prints on lens cloths. The collection also includes sunglasses and a range of spectacles for girls aged eight to twelve.

Joules founder Tom Joule said: “We’re extremely proud of the first Joules eyewear collection, launched exclusively with our friends at Vision Express. We’ve developed this range in response to customer demand and worked hard to make sure each frame is true to the Joules brand, reflecting our country heritage, sense of humour and fun with colour and prints.”

Vision Express chief executive Jonathan Lawson added: “It’s fantastic to partner with Joules to offer their exclusive eyewear range, at an accessible price point for our female customers and with a unique, attractive range for mother and daughter. The collection reinforces the Joules eye for detail and commitment to quality, and is an attractive distinctive addition to the extensive range of over 60 exclusive and designer brands Vision Express has to offer.”

The collection was launched at a special event at the Vision Express Oxford Street store earlier this week. Guests included celebrity choreographer Arlene Phillips and Made in Chelsea’s Olly Proudlock.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference