H&M Sports to launch London pop-ups

Fashion retailer H&M is to celebrate a summer of fitness focussed fashion by opening two pop-up sports shops in London.

Launching in Covent Garden on 6 July and in Westfield Stratford City on 7 July, the stores will be open for ten weeks and will stock a selection of H&M sportswear.

The design of the Covent Garden pop up store will draw inspiration from a school sports hall while the Westfield Stratford store will feature a contemporary concept with clean lines and directional design elements.  H&M Sport will launch a limited edition collection of sportswear in patriotic colours which will be exclusive to the stores.

Magnus Olsson, country manager H&M UK & Ireland explained: “We’re very excited to be opening the UK’s first pop up store in Covent Garden and concept store in Westfield Stratford, it’s a nice surprise for our customers and a new twist on the H&M business concept of fashion and quality at the best price.”