Debenhams launches Christmas campaign

Debenhams has unveiled its “all-star” Christmas multichannel campaign.

Called ‘Debenhams Delivered’, it is led by a cast that includes TV personality, presenter and podcaster Olivia Attwood, former footballer, podcast host and pundit Peter Crouch, and comedian and presenter Judi Love.

The campaign advert aims to reinforce Debenhams’ position as “Britain’s online destination for effortless festive shopping”. The film brings to life a vibrant ‘Debenhams Delivered’ parade, celebrating the full breadth of the retailer’s offering.

Created and produced by independent creative agency Exposure, the campaign dials up Debenhams’ multi-category online proposition while reinforcing the retailer’s message that Christmas can be simple, stylish, and stress-free, with “everything available at the click of a button and delivered straight to shoppers’ doors”.

The  campaign has launched on YouTube and is being rolled out across broadcast television, BVOD, CTV, OOH, DOOH, radio, digital, social media and press. Key placements will be included during Wicked: For Good in cinema and Oxford Circus takeover.

Dan Finley, chief executive at Debenhams Group, said, “This year’s ‘Debenhams Delivered’ campaign captures the moment when the magic of Christmas quite literally lands on your doorstep.

“At its heart, it’s about connection – bringing people together through joy, laughter and the ease of finding everything you need in one place.

“With familiar faces like Olivia Attwood, Peter Crouch and Judi Love leading the celebration, the film captures that unmistakable British warmth and humour. We want our customers to feel that same sense of sparkle and magic this Christmas.”