Currys Black Friday deals to be at lowest ever price
Currys has announced that thousands of its Black Fridays deals will never have been cheaper at the retailer.
The move means that products marked with ‘Our Lowest Ever Price’ badge will be guaranteed to be at the lowest ever price.
The announcement follows new research commissioned by Currys, which found that two-thirds (66%) of consumers believe the Black Friday event is a “con,” while a further 62% remain sceptical about the discounts promoted during the shopping period.
Ed Connolly, chief commercial officer at Currys, said: “Black Friday is one of the biggest shopping moments of the year and this year Currys is raising the bar again. Every Black Friday deal is the lowest price it’s ever been – that’s our promise.
Subscribe to TRB“On top of that, our Black Friday Price Guarantee ensures customers complete piece of mind – in the unlikely event our price fluctuates, we’ll refund the difference. We led the way last year with our industry-first Minimum Pricing Standard, and in 2025 we’ve gone even further.
“Customers value honesty as much as they value savings – and at Currys, there’s no smoke and mirrors, just unbeatable prices.”
The commitment is backed by the Currys Black Friday Price Guarantee, which promises to refund the difference should the price change.
