Blue Diamond Partners with Diddly Squat Farm on exclusive retail range
Blue Diamond Garden Centres has teamed up with Jeremy Clarkson’s Diddly Squat Farm in an exclusive retail partnership.
The partnership will see Diddly Squat Farm develop and bring to market a range of co-branded gardening products, which will be available online, at Blue Diamond’s 54 garden centres, and in Diddly Squat Farm shops.
The first product collaboration, the ‘Diddly Squat Farm Rosé Rose’, bred by Rosen Tantau, has already been unveiled at this year’s Chelsea Flower Show.
Subscribe to TRBBlue Diamond said the partnership will evolve over time, with both businesses planning to expand the product portfolio and create new retail experiences for gardening enthusiasts and Diddly Squat Farm fans alike.
Alan Roper, chief executive of Blue Diamond Garden Centres, said: “This exclusive partnership brings together two brands united by a genuine passion for growing and an appreciation for the joy that growing brings. Diddly Squat Farm has captured the imagination of millions through its authenticity in portraying the challenges that British Farmers face, whilst maintaining a sense of humour.
“Our customers share the same passion for growing and joy of outdoor spaces, and this collaboration gives us the opportunity to offer a truly distinctive range of products that reflect those qualities and the humour of Diddly Squat Farm. We are delighted to be bringing the spirit of Diddly Squat Farm to Blue Diamond Garden Centres.”
Lisa Hogan, co-founder of Diddly Squat Farm Shop, said: “We are thrilled to have found a partner as passionate about nature as we are and it has been an absolute pleasure getting to know the Blue Diamond team. I look forward to learning a lot more in the coming months as we spread the joy of Diddly Squat Farm around the country with our collaborative range of gardening products.”
