ASOS to launch app for Apple Watch

Online fashion retailer ASOS has announced plans to become one of the first retailers to launch an app for the Apple Watch.

Using actionable notifications, the app will deliver ‘Saved Alerts’ which will notify customers when a product comes back in stock or drops in price. It will also utilise the Apple Watch Handoff feature to enable customers to add ‘Saved Items’ directly to their bag then jump across to their mobile or desktop to view the products.

The app will also deliver personalised product recommendations based on customers’ purchasing and saving behaviour. The ‘Recommendations’ feature will offer a number of products options. When customers ‘Like’ a product it will be added directly to ‘Saved Items’. Products added to a bag or ‘Saved Items’ will sync seamlessly across all ASOS channels.

The app will be available to coincide with the global launch of the Apple Watch on 24 April.

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