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Naked Wines peak trading in line with guidance

Naked Wines has said trading was in line with guidance in its peak trading period. In the 13 weeks to 29 December 2025, revenue declined by…

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Naked Wines peak trading in line with guidance

29 January, 2026 | by Angela Beevers

Naked Wines has said trading was in line with guidance in its peak trading period.

In the 13 weeks to 29 December 2025, revenue declined by 19% year-on-year at constant currency as the online retailer focused on its strategy of recalibrating around a profitable core.

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While repeat sales fell by 16% in the period, average order value increased by 5%. Revenue per member was also up, rising by 1% at constant currency.

Rodrigo Maza, Naked Wines chief executive, said: “Peak season trading has been pleasing, reflecting the hard work by all our teams to deliver for customers and the focus on our unique customer proposition.

“We continue to make good progress against our strategic KPIs and remain committed to delivering shareholder value.

“Current trading is in line with guidance, and we look forward to providing a more detailed update in our full year trading update at the end of April.”

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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