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Hip Pop launches new Apple Cider Vinegar soda range

Functional drinks brand Hip Pop is launching a new range of apple cider vinegar sodas. The products will aim to offer consumers a low-sugar gut health…

FMCG

Hip Pop launches new Apple Cider Vinegar soda range

Functional drinks brand Hip Pop is launching a new range of apple cider vinegar sodas.

The products will aim to offer consumers a low-sugar gut health drink that is rich in prebiotics and probiotics in the flavours of .Ginger, Turmeric and Black Pepper and Peach and Mango.

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A 330ml can will contain less than 30 calories and a full tablespoon of apple cider vinegar. In a statement, the brand said the new range is expected to quickly dominate the UK gut health drinks market and is set to be listed by several retailers within the coming months.

The move follows the recent launch of Hip Pop’s CBD infused kombucha.

Hip Pop co-founder Emma Thackray said: “Although apple cider vinegar  based products are heavily consumed in the States, there is less awareness around the health benefits of ACV in the UK.

“We are, therefore, incredibly excited to expand the Hip Pop range with the launch of our first apple cider vinegar Soda flavours and hope that our customers – old and new – enjoy it as much as we do.”

 

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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