Yoox-Net-A-Porter hires general manager for Middle East
Yoox-Net-A-Porter has appointed Celine Lefebvre as general manager for the Middle East.
Due to take up her position on 23 May, she will join the online luxury fashion destination from her self-founded consultancy firm, Nomad Lux.
Lefebvre has over two decades’ experience of working in global brand management, sales, marketing and business development. After beginning her career at Dunhill, she then held management roles at luxury companies Asprey and Kering. This was followed by a stint in Dubai where she worked with Chalhoub Group in marketing and digital business development positions.
In her new role, Lefebvre will be responsible for optimising the customer experience and deepening localisation.
Alison Loehnis, interim chief executive of Yoox-Net-Porter, said: “The Middle East is a dynamic, high-growth region, and there is a great opportunity for us to continue to evolve and refine our service and product offer to a local clientele. We are excited to welcome Celine to the business.
“She is an accomplished leader and, with her wealth of international experience and deep understanding of the luxury customer, she is well placed to drive forward our business strategy and ambitious growth plans.”