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Watches of Switzerland unveils new Knightsbridge Rolex showroom

The Watches of Switzerland Group has opened a new Rolex showroom in London’s Knightsbridge. Spanning 1,377 square feet, the showroom is situated within the Watches of…

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Watches of Switzerland unveils new Knightsbridge Rolex showroom

23 September, 2020 | by Angela Beevers

The Watches of Switzerland Group has opened a new Rolex showroom in London’s Knightsbridge.

Spanning 1,377 square feet, the showroom is situated within the Watches of Switzerland flagship store on Brompton Road.

The opening is part of Watches of Switzerland’s expansion plans. These also include the launch of a new VIP area and event space on the upper floor of its Knightsbridge store and the opening of a new Watches of Switzerland showroom in the City of London’s Broadgate district at the end of this year.

Watches of Switzerland chief executive Brian Duffy said: “We are extremely proud to be strengthening our partnership with Rolex with an enhanced Knightsbridge offering. The new Rolex showroom is the latest step in our partnerships focused expansion which will see further exciting advancements later this year with a new Rolex showroom in the brand new Watches of Switzerland showroom at London’s Broadgate.”

Amal Popat, Rolex showroom manager, added: “We look forward to welcoming clients to the beautiful new Knightsbridge Rolex showroom where we offer a highly personalised and meticulous client experience with some of the most prestigious Rolex timepieces available.”