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Waitrose must-have Lulu Guinness tote returns

Waitrose has collaborated with Lulu Guinness on a new statement tote following the success of a first bag when it launched last September. Available online and… View Article

FASHION RETAIL NEWS UK

Waitrose must-have Lulu Guinness tote returns

Waitrose has collaborated with Lulu Guinness on a new statement tote following the success of a first bag when it launched last September.

Available online and in-store at Waitrose and John Lewis from 19 June, the new bag is made from recycled plastic bottles and features a checkerboard design, Lulu Red Lip motif and woven branded straps.

Last year’s bag sold over 75% of the stock on the first day of sale, which meant the retailer had to introduce a two-bag purchase limit per customer as the bag sold out numerous times. The two bag limit is being maintained this year.

Tim Shaw, non foods buyer at Waitrose, said: “Working with Lulu, an icon of British fashion, is an honour. I am looking forward to hearing what our customers think of the latest design, crafted again with durability and sustainability in mind.

“We’re delighted that customers loved the first design as much as we did. We’re expecting quite a moment, as the new bag has so much anticipation from everyone.”

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