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Very.co.uk partners with Sky Living

Online retailer Very.co.uk has embarked on its first full channel sponsorship of Sky Living. Going live on 1 September, the campaign will run for six months… View Article

FASHION

Very.co.uk partners with Sky Living

Online retailer Very.co.uk has embarked on its first full channel sponsorship of Sky Living.

Going live on 1 September, the campaign will run for six months across linear TV, VoD and online and will aim to show consumers how to ‘get more out of every day’ by showcasing Very’s department store range.

The creative will be run in three bursts, aligning to specific occasions throughout the six-month period. In addition to its on-air creative, Very will highlight the partnership on its website and customer communications.

Andrew Roscoe, head of brand at Very owner Shop Direct, said: “This partnership gives Very an always-on solution to support all department categories across the key Autumn Winter period, as well as January and February – which is a much quieter period for other retailers.

“Very also has a natural synergy with Sky Living’s programming, which has strong female characters across many different genres and gives the brand the opportunity to showcase how our consumer can get more out of every day.”

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