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Threads Styling secures $12m for the expansion of ecommerce and live commerce channels

Threads Styling, the luxury chat-based shopping platform, has secured $12 million worth of new funding in a round led by Highland Europe and C Ventures. There… View Article

FASHION

Threads Styling secures $12m for the expansion of ecommerce and live commerce channels

Threads Styling, the luxury chat-based shopping platform, has secured $12 million worth of new funding in a round led by Highland Europe and C Ventures.

There was also participation from BVYP and TriplePoint Capital.

The funding will enable Threads to expand its product offering through its new curated ecommerce website and dedicated live shopping events. The round forms part of a dual-raising strategy where Threads will  give customers a chance to invest through a crowdfunding campaign with Crowdcube, which is due to go live later this month.

Sophie Hill, founder and chief executive of Threads Styling, said: “The landscape of luxury is changing, our experience has proven that combining relatable inspiration with a convenient client first service has answered the needs of the new gen luxury shopper.

“We’re incredibly grateful to our investors for their continued support and, given our community has been an important part of our growth over the years, we’re excited to formally welcome the next generation of investors into the Threads family.”

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