Simply Be launches new ‘fit’ campaign
Online fashion retailer Simply Be is launching a new spring/summer campaign that focuses on its fit expertise,
Fronted by a manifesto about the need for change, it features a female influencers Naomi Shimada, Hollie May Saker, Tania Nwachukwu and Trina Nicole, who each celebrate body diversity and champion women.
Launching this month, the campaign will run across AV, out-of-home, paid social and display. It will aim to inspire women of every size with the same looks and trends, with fit at the heart of the message, after the brand’s research found fit was a top concern for most women when choosing where to shop.
Campaign imagery features the cast wearing swimwear and lingerie, as well as denim jeans and formalwear.
Sinead Donohoe, head of marketing at Simply Be, said: “We’re delighted to be revealing such a bold campaign featuring strong, inspiring women who encapsulate everything Simply Be loves about the new womenswear mood. We truly understand how frustrating bad fit in clothing can be and want all sizes and shapes to feel seen. This campaign celebrates the sense of freedom that good, quality fit gives women.”
Simply Be offers clothing in sizes 10 to 32, with prices starting from £8.
Carole Wilson, product innovation manager at Simply Be, added: “The team has 100s of years of fit expertise across design and product innovation and has been working hard to design and create fashion that truly fits. We have utilised a wide range of materials which offer maximum support and are engineered to stretch with the body, whilst still being flattering and ultimately providing a great fit.”
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