Sainsbury’s Tu expands premium knitwear range with four times more styles
Sainsbury’s Tu is expanding its knitwear offer following the success of its 100% cashmere collection last year.
Tu is introducing four times as many premium styles this season, spanning lambswool, mohair, alpaca and cashmere, from everyday staples to more directional designs.
Subscribe to TRBThe move forms part of Tu’s wider autumn/winter focus on quality fabrics, fit and contemporary design.
The autumn range includes a selection of 100% pure lambswool pieces in a bold, colour-led palette alongside neutral tones. Styles include funnel-neck and V-neck jumpers, boyfriend cardigans and envelope-neck designs.
The collection also sees the return of 100% cashmere collection featuring a classic crew-neck jumper and button-up cardigan.
The range is complemented by brushed mohair and alpaca-blend pieces, including crew-neck and V-neck sweaters and funnel-neck cardigans.
Mel Evans, head of womenswear buying at Tu, said: “We know customers are looking for knitwear that combines quality, style and value, which is why we’ve significantly expanded our offer this season.
“Building on the success of our cashmere collection, we’ve introduced more styles across lambswool, mohair and alpaca, giving customers access to a much broader range of natural fibres and elevated everyday dressing.
“We’ve invested in great yarns, improved fits and contemporary silhouettes and colours, while ensuring the collection remains accessible and delivers the value our customers expect from Tu.”
Some pieces are shoppable now with the full collection available later this autumn online. A range of items will also be available in selected Sainsbury’s stores nationwide.
