Reformation to join line-up at Covent Garden 2021
Sustainable fashion brand Reformation is to open a new flagship store in London’s Covent Garden.
The shop at 27 King Street will be its second in the capital following the launch of its first store in August 2019.
Founded in 2009, Reformation combines vintage-inspired designs with sustainable practices. With its products being 100% water, waste and carbon neutral, the retailer has committed to becoming climate positive by 2025.
William Oliver, head of retail and restaurant leasing at Capco Covent Garden, said: “We are delighted to announce that Reformation has chosen Covent Garden as the site of its new UK flagship store. As a sustainable, digitally native fashion brand, Reformation will add to the existing unique shopping experiences that the estate offers for consumers, joining the world-class mix of luxury and contemporary fashion and accessories brands on the estate including Ganni, Tiffany & Co, American Vintage, Vashi, Free People and Mulberry.”
Other brands with a presence in Covent Garden include the likes of Chanel, Tom Ford, Paul Smith, ba&sh, Arc’teryx, A.P.C, Polo Ralph Lauren and Bucherer.
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