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Raye the Store takes three month residency at Wolf & Badger’s Soho store

Travelling retail concept Raye the Store is running a summer concession at Wolf & Badger’s flagship store in London’s Soho. The company has invited a selection… View Article

FASHION RETAIL NEWS UK

Raye the Store takes three month residency at Wolf & Badger’s Soho store

Travelling retail concept Raye the Store is running a summer concession at Wolf & Badger’s flagship store in London’s Soho.

The company has invited a selection of 15 cutting edge brands to represent what it describes as the best in emerging food and drinks to stock in-store, alongside Wolf & Badger’s existing fashion and lifestyle offering.

Raye the Store has showcased over 500 UK-based and European food, drinks, wellness, nutrition and beauty brands since 2021 through pop-ups focused on brand discovery.

Nicole Compen, founder of Raye the Store, said: “This is our first concession store and we couldn’t be more excited to be joining Wolf & Badger’s flagship store this summer.

“I started Raye with a goal of supporting small businesses and giving them a platform to grow, which is exactly what I love the most about Wolf & Badger.

“We’re both committed to spotlighting independent brands and building an inter connected community, whilst at the same time ensuring there is a well-curated offering of products for the consumer.”

The pop-up has been running for three months since May with products all personally selected by Compen. It will close at the end of July.

George Graham, co-founder of Wolf & Badger, said: “Continuing to build on our mission to showcase the best independent ethical fashion brands, we are delighted to now be partnering with Raye the store in this way to introduce our community of conscious consumers to a truly exciting curation of food and beverage brands.”

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