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N Brown announces new partnership with Sainsbury’s for Simply Be

N Brown Group has embarked on a new partnership with Sainsbury’s for one of its strategic fashion brands, Simply Be. A selection of Simply Be clothing…

FASHION

N Brown announces new partnership with Sainsbury’s for Simply Be

8 September, 2023 | by Angela Beevers

N Brown Group has embarked on a new partnership with Sainsbury’s for one of its strategic fashion brands, Simply Be.

A selection of Simply Be clothing has now been launched online at Sainsbury’s online clothing platform Tu.co.uk and will also become available at select Sainsbury’s stores from late September.

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The offering includes a range of t-shirts, blazers, dresses and jeans in sizes up to 32, with all priced at between £18 and £60.

Sarah Welsh, chief executive of retail at N Brown Group, said: “We believe in democratising fashion and understand the power of providing inclusive fashion that truly fits. Sainsbury’s was therefore a natural choice for Simply Be’s next partner, as our shared ethos of inclusivity and accessibility will serve the needs of a broad customer base.

Emma Benjafield director of product, Sainsbury’s Clothing, added: “Tu’s mission is “helping you love what you wear”, and inclusive fashion that makes you feel great is at the heart of our brand, so having Simply Be on board supports our ambitions to expand our size offering even further and bring more variety to new and existing customers however they choose to shop with us.”