M&S launches social channel dedicated to men’s style
M&S has created an Instagram channel exclusively dedicated to men’s style.
Launched as M&S Man, the initiative was developed in response to research showing that social media is now the leading influence on clothing and footwear purchases among men aged 18 to 34. The channel is designed to inspire customers with styling tips and outfit ideas, while also providing behind-the-scenes content and a closer look at the latest collections.
Since this customer group is twice as likely to be influenced by fashion trends on social media or through celebrity collaborations, M&S is strengthening its menswear ambassador programme. This will include social content from Spencer Matthews, Ian Wright, Vernon Kay, Olly Murs and Melvin Odoom as well as new faces such as motivational speaker and former Love Island contestant, Scott Thomas, and style influencers Stanley Dru, Tim Dessaint and Nathan Griffiths.
Mitch Hughes, director of menswear at M&S, said: “We are building our authority as a voice in men’s style and doubling-down on our ambition to become the go-to fashion brand for men.
Subscribe to TRB“Through M&S Man and by partnering with some of the UK’s most stylish men, we’re broadening appeal and reaching a new generation of customers. All while continuing to deliver the exceptional quality, innovation, and value that M&S is known for.”
M&S has also launched its latest Autograph collection this week. In the last three years, the Autograph business has more than quadrupled in value and now represents almost 25% of the retailer’s total menswear sales.
Hughes added: “Autograph is a big part of our transformation journey, broadening our customer base by bringing new customers to M&S and strengthening our authority in men’s fashion.
“But it’s only part of the story: right across menswear we’re introducing more style-led pieces, offering greater choice every month, and investing more deeply in the right sizes and our best-selling lines.”
