Kitri partners with M&S
Kitri has partnered with Marks and Spencer by joining its ‘Brands at M&S’ platform.
The contemporary womenswear brand now has a selection of hero designs on the platform, including seasonal partywear, statement outerwear in dark chocolate vinyl and faux fur, and a 1920s inspired gold lurex fringed dress.
The move forms part of Kitri’s wholesale strategy that includes collaborating with a select group of partners to support sustainable growth.
Kitri founder Haeni Kim said: “As part of our wider business strategy, we’ve chosen to partner with a small number of select retailers who can help us grow and reach new audiences.
Subscribe to TRB“M&S is an iconic British retailer with a loyal customer base and is on an exciting journey with its fashion business.
“We’ve been impressed by the direction they’ve taken over recent years and feel they are the perfect partner to re-launch our wholesale journey with.
“We’re excited to bring Kitri’s modern, playful aesthetic to M&S shoppers looking for standout pieces they won’t find anywhere else.”
