Kidly partners with Next
Kidly, the clothing brand for children aged up to five, has launched a collection on Next’s Total Platform.
The move marks the first time that Kidly’s label collection has been made available to customers outside its own channels.
Through the agreement, a selected product range will be sold through Next’s UK and international platforms. The initial range will consist of best-selling lines from Kidly’s autumn/winter collection across daywear, sleepwear, footwear and outerwear.
Kidly said the partnership will enable it to increase brand awareness across its target market, deliver incremental sales and access new international markets.
The company’s chief executive and founder James Hart said: “This partnership represents an exciting next step in the growth of Kidly Label. This is the first time our products are available outside the Kidly ecosystem and we are thrilled to be partnering with one of the UK’s best-loved retailers.
“We’ve worked closely with the Next team to deliver a collection that will add our design-led and sustainable products to their already impressive kids’ range, and we look forward to seeing the reaction from Next customers.”
The partnership was managed by Kidly’s newly appointed trading director, Janette Delaney, who previously worked with Topshop and Mothercare.
