THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Kidly partners with Next

Kidly, the clothing brand for children aged up to five, has launched a collection on Next’s Total Platform. The move marks the first time that Kidly’s… View Article

FASHION

Kidly partners with Next

Kidly, the clothing brand for children aged up to five, has launched a collection on Next’s Total Platform.

The move marks the first time that Kidly’s label collection has been made available to customers outside its own channels.

Through the agreement, a selected product range will be sold through Next’s UK and international platforms. The initial range will consist of best-selling lines from Kidly’s autumn/winter collection across daywear, sleepwear, footwear and outerwear.

Kidly said the partnership will enable it to increase brand awareness across its target market, deliver incremental sales and access new international markets.

The company’s chief executive and founder James Hart said: “This partnership represents an exciting next step in the growth of Kidly Label. This is the first time our products are available outside the Kidly ecosystem and we are thrilled to be partnering with one of the UK’s best-loved retailers.

“We’ve worked closely with the Next team to deliver a collection that will add our design-led and sustainable products to their already impressive kids’ range, and we look forward to seeing the reaction from Next customers.”

The partnership was managed by Kidly’s newly appointed trading director, Janette Delaney, who previously worked with Topshop and Mothercare.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News