John Lewis collaborates with Rejina Pyo
John Lewis has embarked on an exclusive collaboration with award winning designer Rejina Pyo as it looks to strengthen its fashion credentials.
Due to launch on 9 October, the 35-piece collection blends “city style with feminine simplicity”, with each piece designed by Pyo and the John Lewis design team.
Subscribe to TRBJohn Lewis said the collaboration will complement its own well established own-brand collections and selection of premium brands, and fits with its work to nurture British-based design talent.
Queralt Ferrer, fashion design director at John Lewis, said: “At John Lewis, quality and wearability lie at the heart of everything we do, so it seemed like a very natural fit to collaborate with Rejina.
“I believe this collection really draws on the strengths of both brands, creating something unique and contemporary. We can’t wait to launch it for our customers later this year”
Pyo added: “I am so thrilled to announce my new collaboration with John Lewis, which celebrates individuality and timeless elegance. We have designed the collection for women who value thoughtful design and everyday versatility, each piece feels modern yet practical for real life.”
