Jigsaw opens new Emporium store at London’s Piccadilly
Jigsaw has opened its most luxurious store to date with a new flagship store in the landmark St James’s Market development in London’s Piccadilly.
Designed by London agency Dalziel & Pow, which also created Jigsaw’s Duke Street flagship, the Jigsaw St James’s Emporium will offer the brand’s full range of clothing, footwear and accessories for men and women across 300 square metres. The space also includes an additional 100 square metre shop-in-shop for Jigsaw’s sister brand, The Shop at Bluebird.
Peter Ruis, chief executive of Jigsaw said, “We set out to create a unique Jigsaw experience. The idea of a slick ‘fifth avenue’ store but with all the quirks and warmth normally associated with our brand. We wanted also to make a truly international statement, and St James’s Market will be incredibly visible as a tourist destination.”
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