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JD Sports to host biggest ever JD UP careers event

JD Sports is gearing up for its biggest JD UP careers event to date. To be held on 27 and 28 February at the Manchester Central…

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JD Sports to host biggest ever JD UP careers event

JD Sports is gearing up for its biggest JD UP careers event to date.

To be held on 27 and 28 February at the Manchester Central Convention Complex, it will welcome 6,000 young people and aspiring retailers from 51 local schools for a programme blending powerful auditorium sessions with interactive, hands-on career exploration.

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Nicola Kowalczuk, chief people officer at JD, explained: “JD UP is about more than just exploring jobs – it’s about opening doors, building confidence, and giving young people the tools to go after a career they are passionate about.

“With over 60% of JD’s workforce under 25, we are not just investing in the next generation – we’re shaping it.

“Building on the resounding success of JD UP events across the UK, and the overwhelmingly positive feedback received, we are now looking further afield with plans to take the initiative into new markets – kicking off with Spain and the US.

“The launch of a new virtual work experience programme in April 2025 will also extend our reach and provide career resources and insights to young people everywhere.”

The event represents a significant milestone for the retailer, pushing the total number of JD UP participants past 10,000 across Manchester and London.

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