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Gant unveils refurbished flagship store on London’s Regent Street

Gant has reopened  its flagship store on London’s Regent Street store after an extensive refurbishment. The new layout of the 588 square metre space integrates a… View Article

FASHION RETAIL NEWS UK

Gant unveils refurbished flagship store on London’s Regent Street

Gant has reopened  its flagship store on London’s Regent Street store after an extensive refurbishment.

The new layout of the 588 square metre space integrates a range of elevated features, including a dedicated space for premium clienteling to create an exclusive environment for personalised service. The store also includes a standalone shoe destination and an upgraded area for shirts on the entrance floor.

Gant chief executive Patrik Söderström said: ”The reopening of our London flagship marks an important milestone for the brand and kicks off a global initiative to elevate our retail experience.

”This space is more than just a store; it’s an immersive reflection of our heritage, our future, and our commitment to craftsmanship, innovation, and our global community – all delivered through a distinctly premium experience.”

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Gant said the store aims to offer a versatile retail layout for consumers across two floors. Taking inspiration from classic libraries, the design features a colour palette of earthy brown and matte green tones, complemented by brass accents.

Fredrik Malm, Gant EVP global commercial, brand & product, said: “We’re thrilled to reopen our Regent Street flagship store.

“Thoughtfully designed and deeply rooted in our heritage, every element of the space reflects the brand’s continued evolution
and future vision.

“The result is a destination that unites our signature style – timeless yet contemporary- with elevated service and a refined environment that reflects who we are today and where we’re headed.”

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