Gant appoints executive vice president of global brand
Gant has promoted Eleonore Säll to the position of executive vice president of global brand.
She will also become part of the executive management team as Gant looks to increase its focus on consumer insights and innovative marketing activities to strengthen its brand.
Säll joined Gant in 2015 as global marketing director and has been responsible for its marketing strategy in its 70 markets. She has also led brand campaigns such as Couple Thinkers and the documentary Flipping the Ladder that premiered on Tribeca Film Festival in May 2019.
Brian Grevy, Gant chief executive, said: “Eleonore has a deep understanding of our target group and how we meet the consumer throughout the value chain. Her insights are invaluable in the decision-making process when Gant proceeds forward. Including global brand in the management team was an easy decision I am thrilled with.”
