Club L London launches localised German site
Club L London has expanded its international presence with the launch of a dedicated German-language website.
The move follows a period of overseas growth for the womenswear brand, with triple-digit year-on-year increases across key markets, including a 300% uplift in the Middle East.
The new site offers customers in Germany a fully localised experience, including language, currency, content and improved logistics.
Katie Randev, founder and chief executive of Club L London, said: “We’ve seen a significant increase in demand from Germany and across the DACH region, and this launch is a direct response to that.
Subscribe to TRB“As we scale globally, it’s crucial that we deliver a seamless, localised shopping experience that reflects our customer-first approach. The new site allows us to better connect with our growing audience in Germany while driving further growth across the region.”
The launch forms part of a broader international expansion strategy for Club L London as it continues to invest in infrastructure and innovation to support global demand.
