THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Cadbury launches Cream Egg inspired fashion collection

Chocolate company Cadbury have launched a Creme Egg inspired fashion collection in collaboration with emerging sustainable designer Charlotte Kirkham of Rua Carlota. A few hours after… View Article

FASHION

Cadbury launches Cream Egg inspired fashion collection

Chocolate company Cadbury have launched a Creme Egg inspired fashion collection in collaboration with emerging sustainable designer Charlotte Kirkham of Rua Carlota.

A few hours after launch the three-piece range – consisting of a baclava, a pair of gloves and a shirt all featuring the traditional yellow, purple and red colour scheme of the Creme Egg, had completely sold out.

The unconventional collaboration also celebrates the How Do You Not Eat Yours competition, which has seen a limited number of half milk half white chocolate Creme Eggs hidden in retail stores across the UK. The lucky winner, who needs to resist the urge to it the egg, can claim a cash prize of up to £10,000.

Kirkham commented: “As a sustainable designer, having built Rua Carlota from my bedroom, it was amazing to be approached for a collaboration with the iconic Cadbury Creme Egg brand.

“Such a unique design brief made producing the limited-edition collection both a challenging and rewarding experience. I can’t wait to see the reaction to the online drops – each of the pieces intertwines the Rua Carlota DNA with a Creme Egg sense of fun, and should definitely make eating a Creme Egg a lot more challenging.”

Lyndsey Homer, Brand Manager for Cadbury Creme Egg, added: “It’s been fantastic to see how flipping our iconic ‘How Do you Eat Yours?’ tagline on its head has led to the creation of such a unique range. Resisting the urge to eat our delicious prize-winning eggs won’t be easy but at least with these gorgeous Rua Carlota pieces, you’ll look great doing it. With double the potential prize money up for grabs compared to last year, this is surely the season’s must have style!”

Food inspired collections have proven very popular in the last couple of years, with Greggs and Primark recent tie-up a recent example.

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >