Ben Sherman unveils new flagship stores in Brighton and Soho

Ben Sherman is unveiling two new concept retail stores in Brighton and London’s Soho this month as part of its UK expansion plans.

The menswear brand’s 1,300 square foot store in Brighton’s Dukes Lane will showcase the Signature and B By Ben Sherman collections and offer a preview of a highly anticipated collaboration capsule collection that is due to launch in early September.

Customers are being offered special gifts with purchases across the opening weekend. This will be followed by a series of exclusive in-store events. including a week-long exhibition by fashion and music photographer Dean Chalkley.

Meanwhile, the 677-square foot shop in Soho will open at 97 Berwick Street on 29 August.

Ben Sherman said both stores are situated in places with deeply rooted significance in its six-decade-long history as it makes a return to the UK high street.

Related article

Skims to open second UK store at Westfield London

August 20, 2026

The brand has also recently launched a pop-up store at London’s Coal Drops Yard.

TAGS