Autry chooses Soho for first UK store
The Autry sneaker brand has opened its first UK store in London’s Soho.
Located at 61-63 Beak Street, the 2,600 square foot immersive boutique aims to mirror the brand’s celebration of American aesthetics and sport heritage through a design that also has an Italian twist.
Subscribe to TRBRoberta Benaglia, founder and chief executive of Style Capital, said: “The opening of Autry’s first flagship store in London marks a pivotal moment in the brand’s journey.
“This boutique represents a new chapter in our strategy to build a strong international presence and connect with our global community, combining authenticity, quality, and a bold vision for the future.”
A number of brands have opened stores in the neighbourhood in the last year, including Pangaia and Saloman.
Meanwhile, activewear brand Tala is making its physical store debut at 5-7 Carnaby Street this month.
Other brands with a presence on Beak Street include the likes of Grown Alchemist, Ganni and Samsøe & Samsøe.
Will Oliver, retail and restaurant director at Shaftesbury Capital, said: “Autry’s debut UK store continues to spotlight the unparalleled appeal of Soho, and our ability to partner with the best brands around on their physical retail journeys.
“Its reputation for firsts and our emphasis on creating a world-class environment for consumers is why Soho is so often a primary target for international brands looking to make their mark in the UK.”
