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Authentic Brands to expand Dockers in South America

Authentic Brands Group is to partner with International Apparel Corporation to drive growth of Dockers across Central and South America and some Caribbean markets. IAC will…

FASHION

Authentic Brands to expand Dockers in South America

Authentic Brands Group is to partner with International Apparel Corporation to drive growth of Dockers across Central and South America and some Caribbean markets.

IAC will oversee manufacturing and distribution across key categories, including lifestyle apparel and accessories. The partnership will also establish a dedicated platform to support Dockers’ expansion across diverse retail and cultural landscapes throughout the regions.

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Corey Salter, president of entertainment and international at Authentic, said: “IAC is an industry leader with deep operational expertise and a successful track record of scaling lifestyle brands across the region.

“We are excited to partner with them and are confident in their ability to bring Dockers to new consumers while preserving the brand’s unique DNA.”

Authentic said it shares a common vision with IAC focused on long-term brand building, operational excellence and a localised approach to product, distribution and market activation.

Denis Abadi, IAC’s co-owner and chief executive said: “We are committed to leveraging this partnership to enhance our product offerings and reach new heights in the apparel industry, and we just can’t wait to embrace this new project with IAC’s full force and determination.”

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