Authentic Brands partners with ALDO Group for Roxy footwear
Authentic Brands Group has expanded its partnership with the ALDO Group for Roxy footwear.
The move means that ALDO Group will be responsible for the production and distribution of Roxy footwear for women and girls in the US and Canada.
David Brooks, EVP for action and outdoor sports, and lifestyle at Authentic, said: “We are excited to expand our partnership with the ALDO Group. ALDO, a leader in the footwear space, will bring unmatched expertise in design and quality to this legendary brand. Through the partnership, ALDO will create a Roxy footwear line that stays true to the brand ethos that consumers know and love.”
ALDO Group will be working to usher Roxy into its next phase of growth within the footwear category.
Jonathan Frankel, president of ALDO product services at the ALDO Group, said: “The partnership will unlock the full potential of the Roxy brand in the women’s and girls’ footwear categories. We plan on drawing from the brand’s lively and effortlessly cool DNA, combining fresh and novel concepts that will further cement Roxy’s position in the action sports industry.”
