Astrid & Miyu accelerates UK expansion
Astrid & Miyu is accelerating its UK expansion with new openings in Belfast, Bicester Village and Selfridges in London and Manchester in August and September.
The move follows several years of growth for the jewellery brand and the successful launch of its flagship store, House of Astrid & Miyu, in London in 2024.
The new stores will offer Astrid & Miyu’s complete line of stackable jewellery as well as services including onsite piercings, bespoke tattoos and weldings.
Founded in 2012 by chief executive Connie Nam from her flat in Notting Hill, the brand operates 26 stores across the UK.
Nam said: “At Astrid & Miyu, being leaders in the experiential space is not just a goal, it’s a core part of who we are as a brand. We take immense pride in creating immersive, memorable in-store experiences that go beyond traditional retail. We want every visit to our stores to feel like a special occasion, one that leaves a lasting impression.”
