Anthropologie launches new Celandine label
Anthropologie has launched a new resort wear label called Celandine as it looks to offer holiday-ready styles all year round.
Designed in-house and exclusive to Anthropologie, the new offering includes categories such as dresses, coordinated sets, swimwear and cover-ups in vibrant prints and textures, as well as skincare and beauty items.
Subscribe to TRBRicha Srivastava, Anthropologie’s chief creative director of design, said: “Celandine reflects a deep understanding of our customer’s needs.
“The label was designed with travel in mind as we know they are craving a curated collection that spans the entire vacation experience—from beach days to evening getaways—and Celandine delivers that in one place.”
To celebrate the launch of the new label, Anthropologie will roll out a multi-faceted marketing campaign that will drive awareness and engagement through a range of high-impact activations and partnerships.
Anthropologie is part of the URBN portfolio of brands which includes Urban Outfitters.
